Browser Game Advertising in 2011


It’s nice to know that in the new year, the proud tradition of online strategy game ads hasn’t been lost. I ran across this gem the other day for Caesary. “Seize what’s yours!” Caesary. Seize. Nice. I also did a quick search for “Caesary ad” and found this one from before the game’s launch. Classic.

Also, Bio Break posted a great one for Lord of Ages featuring the guy from 300. 2011 is turning out pretty good so far. And just to save you from searching, here are some other articles about infamous browser game advertising and art theft:

http://osg1.com/2011/01/16/lord-of-ages-on-facebook/
http://osg1.com/2010/11/03/oil-fight/
http://osg1.com/2010/07/22/osg-advertising-fail/
http://osg1.com/2010/05/10/infamous-advertising/
http://osg1.com/2010/03/12/art-theft-strikes-again/

Cheers,
Oliver

Oil Fight

Today I discovered a new text-based, turn-based OSG, Oil Fight. It sounded pretty interesting: “Oilfight is an exciting online game you can play from anywhere with your web browser, competing against other players worldwide in the fight to control the world’s oil supplies. You do this by recruiting soldiers, amassing weapons, and attacking other players to steal their oil, all the while upgrading your weapons and technology.” Their registration process was less impressive.

The honor system, eh? What could possibly go wrong? Perhaps for added security they could add another check box for pinky swear. For a company so concerned with playing fair though, they sure do employ some shady practices. In Oil Fight you can choose one of 4 factions: America, Middle East, Russia, or China.

Wait a moment. Aside from the stark contrast in art style, there is something strange about the character from the Middle East. Where have I seen him before?

Oh, yes. That’s Vincent from Final Fantasy VII, after converting to Islam and swearing an oath of desaturation. OSG developers baffle me. Did they think no one would notice? Was the artist, who probably toiled for at least an hour on each of the other characters, unable to draw someone from the Middle East? And is it just me, or does the American sort of remind you of Mega Man? On the otherhand, if you don’t mind stealing art from other games, why bother drawing characters for the other factions? Why not just use Guile and Zangief? Mysteries abound.

Cheers,
Oliver

Art Theft Strikes Again

I was checking out the latest game from Hithere, King and Conqueror.

At the very beginning of the game I was asked to choose a profile picture for my Hero, and noticed one of the options looked suspiciously like the Hulk. There was another that seemed familiar as well. After I built up some Mines I went to build some troops and staring back at me was an image from Pascal Blanche (second row).

I did some research and it turns out the Hulk image was done by Jonas Thornqvist. Now, I suppose it’s possible that Hithere got permission from the artists to use their work, but I sort of doubt it. Further, the Hulk is owned by Marvel, and it’s quite unlikely that Hithere would be able to get the rights to use him here. This is very similar to what Castle Age was caught doing a while back… We’ll see what happens.

Cheers,
Oliver